2009–2010 MRI: Issue-Specific Performance
2010 Audience Guarantee: 19.5 million
Accountability to Advertisers
TIME uses MRI’s Issue Specific Readership Study to monitor the guarantee, offering more rapid accountability and transparency to advertisers.
| TIME: January 2009 – December 2009
Performance |
| Issue |
Adult Audience (000) |
Issue Adult (Index) |
Diff. vs. Aud. Guarantee (000) |
| 1/12/09 |
14,970 |
72 |
-4,530 |
| 1/19/09 |
17,586 |
85 |
-1,914 |
| 1/26/09 |
24,942 |
120 |
5,442 |
| 2/2/09 |
26,015 |
125 |
6,515 |
| 2/9/09 |
21,225 |
102 |
1,725 |
| 2/16/09 |
15,515 |
75 |
-3,985 |
| 2/23/09 |
15,687 |
75 |
-3,813 |
| 3/2/09 |
21,382 |
103 |
1,882 |
| 3/9/09 |
16,991 |
82 |
-2,509 |
| 3/16/09 |
17,924 |
86 |
-1,576 |
| 3/23/09 |
20,231 |
97 |
731 |
| 3/30/09 |
20,898 |
101 |
398 |
| 4/6/09 |
17,220 |
83 |
-2,280 |
| 4/13/09 |
18,117 |
87 |
-1,383 |
| 4/20/09 |
16,645 |
80 |
-2,855 |
| 4/27/09 |
17,728 |
85 |
-1,772 |
| 5/4/09 |
29,049 |
140 |
9,549 |
| 5/11/09 |
27,251 |
131 |
7,751 |
| 5/18/09 |
23,911 |
115 |
4,411 |
| 5/25/09 |
15,233 |
73 |
-4,267 |
| 6/1/09 |
23,246 |
112 |
3,746 |
| 6/8/09 |
14,939 |
72 |
-4,561 |
| 6/15/09 |
16,089 |
78 |
-3,411 |
| 6/22/09 |
15,515 |
75 |
-3,985 |
| 6/29/09 |
17,134 |
83 |
-2,366 |
| 7/6/09 |
15,975 |
77 |
-3,525 |
| 7/13/09 |
16,069 |
77 |
-3,431 |
| 7/20/09 |
16,816 |
81 |
-2,684 |
| 7/27/09 |
25,083 |
121 |
5,583 |
| 8/3/09 |
17,476 |
84 |
-2,024 |
| 8/10/09 |
23,641 |
114 |
4,141 |
| 8/17/09 |
17,936 |
86 |
-1,564 |
| 8/24/09 |
19,106 |
92 |
-394 |
| 8/31/09 |
18,603 |
90 |
-897 |
| 9/07/09 |
20,866 |
101 |
1,366 |
| 9/14/09 |
20,809 |
100 |
1,309 |
| 9/21/09 |
18,192 |
88 |
-1,308 |
| 9/28/09 |
17,514 |
84 |
-1,986 |
| 10/05/09 |
16,870 |
81 |
-2,630 |
| 10/12/09 |
15,907 |
77 |
-3,593 |
| 10/19/09 |
21,132 |
102 |
1,632 |
| 10/26/09 |
17,431 |
84 |
-2,069 |
| 11/02/09 |
16,663 |
81 |
-2,837 |
| 11/09/09 |
16,503 |
80 |
-2,997 |
| 11/16/09 |
24,834 |
120 |
5,334 |
| 11/23/09 |
20,705 |
100 |
1,205 |
| 11/30/09 |
22,115 |
107 |
2,615 |
| 12/07/09 |
19,855 |
96 |
355 |
| 12/14/09 |
19,575 |
95 |
75 |
| 12/21/09 |
14,863 |
72 |
-4,637 |
| 1/11/10 |
17,597 |
85 |
-1,198 |
| 1/18/10 |
18,302 |
89 |
-1,198 |
| 12/28/09 |
18,302 |
89 |
-1,198 |
| 12/28/09 |
18,302 |
89 |
-1,198 |
| 12/28/09 |
18,302 |
89 |
-1,198 |
| 12/28/09 |
18,302 |
89 |
-1,198 |
| 12/28/09 |
18,302 |
89 |
-1,198 |
| 12/28/09 |
18,302 |
89 |
-1,198 |
| 12/28/09 |
18,302 |
89 |
-1,198 |
| 12/28/09 |
18,302 |
89 |
-1,198 |
A campaign’s average audience will be evaluated based on issue-specific results.
- The guarantee applies to advertisers running in 3+ insertions in national issues over a calendar year
- Calculations done on parent company level
- No additional charge for bonus deliver
- The audiences for advertisers in each division of the Parent Company need to be aggregated over the calendar year. If there is an under-delivery at that level, it will be made up in space credits toward business in the following calendar year
For more information, please call your TIME sales representative.
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