Audience—Reader Profile
Australia
Circulation: 71,779 (Australia only)
Readership: 302,000 average readers per week
Readers per Copy: 4
- TIME has a unique profile with 184,000 or 61% male readers and
117,000 or 39% female readers
- TIME readers are skewed 25-49 years. In total, 130,000 or 43% of TIME
readers fall into this age bracket
- TIME has 110,000 or 36% of readers that are in the AB socio-group and
a further 71,000 in the C socio-group. In total,
60% of TIME’s
readers are in the highly sought-after upper socio
groups
- TIME reaches full-time professionals/managers and white-collar workers.
In total, 114,000 readers are full-time professional
managers or white-collar workers. This is 38% of readers
- 140,000 or 46% of TIME readers are currently employed full-time
- 98,000 or 32% of TIME readers earn a personal income of
$60K+
- 131,000 or 43% of TIME’s readers have a household income of
$80K+
New Zealand
Circulation: 22,979 (New Zealand only)
Readership: 199,000 average readers per week
Readers per Copy: 8
- TIME has an appealing profile with 117,000 or 59% male
readers and 82,000 or 41% female readers
- TIME readers are skewed 18-49 years. In total, 110,000 or 55% of TIME
readers fall into this age bracket
- TIME readers belong in the top NZSEI levels; 59% of readers (117,000)
are in the top three NZSEI levels. 71,000 readers are in
the top 2 levels, which is 58% above the national average
- TIME reaches Professionals, Senior Government Officials, Managers and
Executives. In total, 21,000 TIME readers (11%) are in these
positions which is 35% above the national average
- 42,000 TIME readers have a personal income of $60K+, which is 67% higher
than the national average
- 85,000 TIME readers have a household income of $80K+. This is 43% of
readers and is 43% higher than the national average
Source: Roy Morgan Research Q408–Q309
Aus. ABC Jun 09–Sep 09
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