Active Consumers

TIME.com readers are avid shoppers and active consumers. They research products on the Internet before they buy, and they frequently make their purchases online.

Active Consumers  
Profile Point Index
Source: @Plan Q4 2011
Home Electronics – Shop Online (Last 6 months) 234
Purchased Vacation Package Online (Last 6 Months) 232
Shopped Online for Credit Cards (Last 6 months) 229
Movies / DVDs / Tapes – Puchased Online (Last 6 month) 205
Mutual Funds (Stocks) – Shopped Online (Last 6 Months) 200
Smart Phone – Plan to Purchase (Next 6 Months) 186
Current Market Value of Portfolio $1,000,000+ 179
Life Insurance – Shopped Online (Last 6 Months) 178
Bonds – Shopped Online (Last 6 Months) 171
Current Market Value of Portfolio $500,000+ 139

Updated May 21, 2011