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2010 TIME ASIA Audience
| Audience Profile |
National |
Sources: ABC Statement Jul–Dec
2009;
TIME Reader Survey 2008;
PAX Total Sample Q3 2007– Q2 2009 (Asia) |
| Average Circulation |
272,363 |
| Readership |
1.47 million |
| Male |
62% |
| Female |
38% |
| Median Age (years) |
39 years |
| College and higher qualification |
92% |
| Asian |
94% |
| Management |
52% |
| Any air trips |
61% |
| IT decision makers |
40% |
| Banking/finance decision makers |
40% |
| Own stocks/securities/bonds/unit trust fund/mutual fund |
50% |
| Own privilege/prioriity bank account or property |
65% |
| Own laptop/notebook/computer |
63% |
| It is important to have an international perspective
(agree) |
71% |
| Paying extra for quality is worthwhile (agree) |
70% |
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